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Start making REAL money as a freelancer:
Learn how to write the collateral you design!

There's BIG money to be made by people who can write promotional literature as well as design it.

If you make a living from graphic design - and you're looking for the latest home based business ideas - why not expand your creative services with copywriting?

Copywriting is easy to learn and has immediate financial pay-offs.

Learn to write direct selling promotional material and you will…

Being a copywriting-designer has helped me understand the relationship between copy and design in a way that most copywriters and designers don't. In my mind, they are the same thing. They are a unified message. For me, words and images aren't the goal...helping my clients sell their products is the goal. The thing I do is a means to an end. In my line of work, that's what separates the successful from others

Dean Rieck, Managing Director DirectCreative,
www.directcreative.com

So how can you learn to write sales copy?
Forget expensive courses—all you need is a good book!

100 Copywriting Tips for Designers

The ultimate freelancers business resource

Buy now

100 Copywriting Tips for Designers and Other Freelance Artists helps you master the craft of copywriting.

It’s written just for you.

In fact, it’s the only copywriting book that’s written for designers, web-artists, illustrators, photographers, and multimedia specialists.

This book is amazing. I referred to 100 Copywriting Tips to guide me through my own e-marketing (the chapter ‘How to whet the reader’s appetite’ inspired me to write an email selling my services that got me 6 new clients!).Then I got to thinking, ‘if I can write my own promo, why not offer my clients a copywriting service?’ Last month I got an assignment to write, design and even take the photos for a huge mailer item! Now I’m looking back thinking ‘Why didn’t I learn this copywriting thing before?’, it’s real fun! Thanks Shaun, you’re book is really what you say it is – a real gem of a freelance business resource! It’s made me a whole lot of extra money for sure!

Alex Mable-Thorpe, Freelance Designer

DOWNLOAD YOUR COPY NOW!

Dear Artist,

Freelance graphic designers and web-artists are facing a new challenge...

The small design jobs they once thrived on—the brochures, local newspaper adverts, small-business websites—are now being taken away by bigger design agencies looking to replace lost revenues.

This trend (reported in a DT&G article called How Creative Entrepreneurs Succeed) got me thinking about new ways one-shop designers can compete with the Big Fish. I realized there’s an obvious answer.

It’s learning how to write marketing copy.

Think about it. You already have a good understanding of the marketing process…

And then there's the best bit...

It will take you just two weeks to learn how to write a basic brochure, advert or website.

Practice a little and you'll be writing effective, sales-generating copy in as little as six weeks.

A few projects under your belt, and you'll be an expert in six months.

Clients like the fact that I can combine design and writing, as those things are normally handled by separate vendors. That saves my clients money, and eliminates the hassle of dealing with numerous consultants.

Mike Matera, freelance designer, www.mikematera.com

You’re the perfect person to offer a copywriting service

Develop a basic understanding of marketing copy and you’ll expand your freelance artwork business within weeks.

Boost your freelancing job opportunities

Be the one freelance creative who can do it all—from concept, to copy, to design. You’ll literally multiply your chances of finding work from new businesses.

Delight your existing clients

Your clients can count on you when they need to outsource assignments during busy periods. They avoid time-consuming briefing and service-searching from using a separate copywriter and designer.

Go from freelance designer to full-service advertising agency

Just imagine: more projects; bigger projects; more money per project… You could be hiring your own staff and managing a successful business within a year.

Understand the sales concept behind your design

Complement your understanding of aesthetics with an understanding of copy. Your publicity design will be more informed. You’ll impress clients like no other. You’ll be the only designer who really understands your clients’ marketing goals.

Learn how to market yourself!

Not only is copywriting a money-spinning service for you to offer to clients—it’s an important skill you need to sell your own design service.

At the end of the day, even if a designer provides only design, having decent writing skills is important, especially for independents and small firms. Writing becomes important for drafting winning proposals and presentations, sales letters, memos, etc. Good writing skills help a designer rise above the rest of the pack and be perceived as not only creative, but also a savvy, smart business person to boot.

Neil Tortorella, freelance designer,,
www.tortorelladesign.com

Improve your copywriting skills and you’ll open a Big Money internet opportunity…

Write persuasive website copy and you’ll find new clients without even looking!

It is not enough to create a website or portfolio of fabulous work. You have to become a shrewd salesperson... You are your best marketer. (Dynamic Graphics Magazine)

So how do you get started as a copywriter?

Copywriters follow just a handful of basic rules.

There’s no ‘clever prose’ to what they do. There’s certainly no ‘natural’ writing ability.

Copywriters use simple techniques to find out what their brochure or website needs to say… Then they just say it in plain English!

Most people think you need to be a good writer to be a copywriter. That’s not true.

I have seen so many success stories—designers with little or no writing experience who transformed their businesses into money-making machines overnight.

Although I’d scratch out a headline here and a tagline there, I always sent the writing stuff out to “official” copywriters. It’s what I was taught to do. Designers design. Writers write. Or so I thought…

2003 changed all that with the advent of a joint web project called Creative Latitude… Being a group of designers, there was no shortage of design input. The problem came in when we needed someone to string together a few words. Me and another guy were to take care of the design. A project manager kept us on task. But we still needed those dang words. So, during the beginning phase, the project manager said to me, “Your forum posts are pretty good. You write it.” “Huh? I’m a designer, not a writer.” But as it turned out, lucky for me, she wouldn’t take “no” for an answer. And so, the writer hidden within sprang forth. I found I not only had a knack for pumping out the prose, I rather enjoyed doing it, too.

Now I’ve found there’s a comfort factor when my clients understand that there’s one person who’s crafting both their “look” and their “voice.” And providing copywriting generates additional revenue streams for me. If the design side is slow, writing and/or marketing consulting may be perky. In addition, I also write for print publications which creates another source of income…

The truth be told, there’s an awful lot of very competent designers out there. Today, being able to offer “one-stop shopping” has helped not only land the type of clients I choose to work with these days, it also generates additional revenue streams I didn’t have before.

Neil Tortorella, freelance designer,
www.tortorelladesign.com
(featured in new book by Jeff Fisher:
‘The Savvy Designer’s Guide to Success: Ideas and tactics for a killer career’)

These people have rocketed to success just by learning and practicing the top 100 copywriting tricks-of-the-trade.

So, as an experienced copywriter, I decided to write a book for designers.

I called it 100 Copywriting Tips for Designers and Other Freelance Artists.

100 Copywriting Tips for Designers

Practical tips just for you…
You won’t find this book anywhere else

100 Copywriting Tips for Designers and Other Freelance Artists is the first book to present such a large quantity of self-contained tips on marketing and copywriting.

It’s also the only copywriting book written for designers and artists…

Step by step you’ll learn how to plan, write, and assess your copy.

100 Copywriting Tips for Designers breaks down the entire craft of advertisement copywriting into 100 easy-to-digest tips.

Write and design a wide variety of promotional media

All advertising copy follows the same basic rules. 100 Copywriting Tips for Designers helps you to write anything and everything.

Within a few weeks you'll be wowing your clients with expertly written (...as well as expertly designed!) publicity...

Learn every single copywriting trick in the book!

All 100 copywriting tips are formatted into 15 quick-reference chapters that take you through the entire writing process, from ‘How to prepare for your client meeting’ through to ‘How to assess and edit your copy’.

I’ll show you how to…

Find the points you need fast

All the tips appear in the order you will call upon them as you progress through a typical assignment.

There's no need to learn every point straightaway, just refer to the chapter that explains the writing stage you are at.

To make life easier, you'll find all the key tips highlighted in red. Copywriting has never been so easy to learn!

Buy the book

I think most designers have a complex about writing words. At some point in their childhood they embarrassed themselves in English class, so they focused all their energies in Art lessons. But I started to realize that most promotional copy follows pretty simple rules. So when a meaty project came up that needed some copy, I went on to Google and found this saviour of a teach-yourself copywriting book. That was December. Now it’s April, and right now I can honestly say I convince most my clients I’ve been writing copy for years.

Ayd Instone, Managing Director Eldamar, Oxford, England,
www.eldamar.co.uk

Buy 100 Copywriting Tips for Designers now—and take advantage of this special discount price of just $37 (approx £20).

Simply click here to download 100 Copywriting Tips for Designers and Other Freelance Artists, and you’ll be on your way to making serious money as a freelance designer-copywriter.

For just $37 (approx £20), you’ll turn your one-shop freelance service into a small business empire.

  1. All 100 tips are presented in 60 info-rich pages, so you can easily print off, bind, and read at your leisure--or keep handy in your bookcase.
  2. All you need is Adobe Acrobat Reader to download the book. If you don't have it, click here to install.
  3. Payment is fast, easy, and secure--it's all done by PayPal.

About the author

Shaun Crowley is an experienced copywriter, trainer and marketing consultant. He currently works as a marketing communcations manager for a major UK publisher.

Comments? Questions? Problems downloading the book?
Email enquiry@copywriting-designers.com